GENERAL.LA: STARCHITEQ STUDIO HIGHLIGHTS: “SHARPENING THE CUTTING EDGE OF AESTHETIC CULTURE”
THE SLIDESHOW ABOVE HIGHLIGHTS A COMPREHENSIVE VIEW OF GENERAL.LA STUDIO’S AESTHETICALLY VERSATILE APPLICATION OF “GENERALIZATION”, THE STYLE LEXICON ORIGINATED BY GENERAL.LA AS A UNIVERSALLY APPLICABLE VISUAL LANGUAGE AND CREATIVE DISCIPLINE BASED IN A CULTURAL VALUE-SYSTEM AND LIFESTYLE. “GENERALIZATION” IS A UNIVERSAL VISUAL LANGUAGE CREATED TO REVOLUTIONIZE CULTURE FIRST BY ITS ADAPTABILITY TO PERMEATE ALL FORMS OF CREATIVE PRACTICALITY: DESIGN PROJECTS, AESTHETIC STYLE APPLICATION AND WORKS OF ART…. UNTIL, LIKE MODERNISM BEFORE IT, IT BECOMES THE FOUNDATION OF OUR UBIQUITOUS BUILT ENVIRONMENT, AFFECTING ALL ASPECTS OF HUMAN EXPERIENCE IN EXPONENTIAL POSITIVE VALUES.
ALL WORKS HIGHLIGHTED CAN BE FOUND IN THE CATEGORIZED MENU ARCHIVES AT THE TOP OF ALL PAGES IN WWW.GENERAL.LA. AS A CONVENIENT REFERENCE, THE PIECES HIGHLIGHTED ARE INDEXED BELOW IN ORDER WITH THEIR CORRESPONDING SECTION. ENJOY THE SHOW!!!
0: GENERALL BRAND IDENTITY
1: HYPERTENSILE CLOUD, STUDIO BALL-NOGUES: INSTALLATIONS
2: GENERATIVE SPEEDFORM IDEATION: DRAWINGS
3: MOCA INTENTIONICRON PROPOSAL: PROJECTS
4: INTENTIUMBRA, HYPERDYNAMIC SYMMETRY IRIS: PAINTING SERIES
5: HYPERDYNAMIC TENT DWELLING: PROJECTS
6: GRAFFITI MURAL MIND ENVIRONMENT: PAINTINGS
7: INVISIBLE TRANSFERENCE AT HANGAR1018: INSTALLATIONS
8: GENETRA PRINCIPLE: PAINTINGS
9: INTUITIVE ALGORITHMS IN HYPOTHETICAL SPACE: SCULPTURE
10: GENERAL.LA CUSTOM FOR PRO-KEDS: PROJECTS
11: UNICHRONOMALIE: PAINTINGS
12: TACHAEON AMATUS: RECENT WORKS
13: GENERAL.LA CUSTOM FOR LANCER EVOX EURO GRAND PRIX: PROJECTS
14: KOI: PAINTINGS
15: PATRIOT ART: SCULPTURE
16: PHOENIX (WERUNTHEWORLD): PAINTING SERIES
17: GENER-OATH-RED-GANDI: RECENT WORKS
18: GENER8R FACADE ENV’T: PROJECTS
19: PHIDER: INSTALLATIONS
20: BEINGDEVINE (NEON MESSIAH): RECENT WORKS
21: SCIMITAR VEHICLE CONCEPT: PROJECTS
22: GRAFFITION: PAINTING SERIES
23: PROM MEDIA ENV’T: INSTALLATIONS
24: DEFINITE INSTANT: PAINTINGS
25: SCARABESQ MOMA PS1: PROJECTS
26: MESSIAH PROVIDENCE MURAL: PAINTINGS
27: SYNCHRONOMULUS UNIVERSALIS: PAINTINGS
28: 106 EXHIBIT: INSTALLATIONS
29: GENERATIVE LEXICONOGRAFFITI: RECENT WORK
30: NINIANE: DRAWINGS
31: EXOPOLITIX MOMA PROPOSAL: PROJECTS
32: APPARITION OF SPACE: PAINTING SERIES
33: DECOY: PAINTINGS
“THE ARC” PROJECT: STARCHITEQ GENER8R, 2013/4
Historically mythic artifact, The Ark of The Covenant, is fabled to contain a direct gateway to the source of unlimited pure energy -the living force, or spiritual essence- as a divine reliquary of providence from our creator, the most high ‘GOD’. This supernatural machine resembles, in description, traits that could now be attributed to the contemporary legend of a zero-point energy generator: a perpetual motion machine. Although relegated to the status of absolute fiction and foolishness tantamount to professional scientific suicide (the tinfoil chic of crackpot quackery) by credible academia for the basic insurmountable fact that contradicting all known laws of quantum thermodynamics in the physical universe is a certain impossibility, it has none-the-less become the pursuit of General.la to pursue such a challenge of irrational resolve. Simply, the fact that it is considered impossible makes its attainment that much more intriguing, particularly for the exploration and research of potential options with varying but all certain degrees of failure- underdog theories never pursued out of predetermined impracticality– thus fertile uncharted territories of theory for theory’s sake to further understand the notion of impossibility itself. The goal of realizing a perfected design also motivates this pursuit, the human fault of having instinctual hope and an unshakable need to impulsively pursue an established irrational goal out of entirely unprovable belief or ‘faith’ in the impossible. Risking the shallow fear of loosing reputability, I dare confess that because of certain ‘enlightened visions’ I believe It possible to achieve a moderate fabrication with a successful result based on my own unique approach to design applied as a version of this enigmatic device. By comparing the visions of dreams beheld since I was an infant with a cold rational knowledge of advanced geometry and intuitively inspired serendipitous realizations, I am convinced that a design has now become theoretically perfected that investing in taking the steps towards its fabrication are not only warranted, but now imminent.
STARCHITEQ DIGICHRONOGRAPH INITIATIVE 2014
STARCHITEQ (c) DIGICHRONOGRAPH INITIATIVE!
Our first product for mass-market sales is also a project in community economic philanthropy! Available in a full spectrum of colors: Black, Light Grey, Violet, Blue, Green, Yellow, Orange, Red. These Digital Watches are of the highest aesthetic regard: cast in one piece allowing for the mechanics to remain hidden and protected til the “watch face” is touch-activated… And the digital numbers shine through its surface! Priced at only 25$ to guarantee access for any demographic while still being affectively charitable! For every watch sold, 10$ goes toward a donation to community-enhancing programs such as The Pasadena Humane Society, A RTS Fund for at risk youth, and local community gardens projects! As a special offer in time for the holidays we are now able to custom laser-etch any message or graphic you desire for only 5$ extra! Contact General.firstname.lastname@example.org to order and for more info!
General.la Studio is now reActivated for the remainder of the 2014 season! Our current focus is the complete establishment of our subsidiary design brand : STARCHITEQ STUDIO. Starchiteq Design Studio is the design and architecture branch focus of umbrella brand GENERAL.LA. Starchiteq is defined as a synthesis of three terms: Star- referencing the macrocosm of forces in perceivable power within the universe; Chi- representing the microcosmic forces with perceivable power in the universe; and, finally, Teq- referring to Technology, particularly a technology founded on both the consideration and practical integration of these two (macro/micro) dynamic scales. A sample of initial Starchiteq-esque projects is viewable at http://www.Generalla.tumblr.com
To briefly overview what General.la Studio has been up between late 2012 and now, mid 2014, lets just say that between living a long-overdue 12 month vacation provided by the gracious fortune of becoming independently wealthy, General.la has expanded into the Executive Production of A-List Hollywood Films. Being given the tremendous opportunity of both EPing A-list productions, as well as learning the finer points of film-finance, General.la has expanded capacities into Executive Production as a stepping stone for eventually Producing a film entirely based on The General.la Aesthetic, and thus has encapsulated the expansive breadth and depth of designs and artworks produced between 1999 and 2014 into the aesthetic and design foundations of ‘The Ideal World’- simply a convergence of our existing social construct and built environment with the ‘dimension’ of and entire culture imagined and documented by General.la. While General.la Studio remains the R&D studio for experimental and couture works of art and design, its subsidiary STARCHITEQ is the brand equivalent of a radical renaissance in human culture (re)design: Be sure to look forward to 2015 as General.la:STARCHITEQ begins producing design technology, specifically defined now as: PHARAONIC REGALITY:REGALIA DECORUM.
“WE SHARPEN THE CUTTING EDGE” and look forward to creating THE FUTURE!
New Press: General.la:
ZAWIA#00 ‘CHANGE’, the founding issue of Zawia, is now available both online and in print! Zawia is a periodical, English and Arabic publication and collaborative events on architecture, design & urbanism. General.la feature on pages 28-30.